Tips on how to choose cost effective Promotional Items

Marketing your company is essential to create business but it can be a very expensive thing. Advertising yourself is by no means cheap, not by any stretch of the imagination. This can prove a problem, especially for new small businesses who are trying to compete with the larger ones but simply do not have the budget. For an up and coming business, one of the most important things to do is to promote your brand to make it popular and to get its name out there and its objective understood. Perhaps the most popular, successful and cost effective way of doing this is to use promotional items.

Promotional items are available in a huge range of prices, from rather expensive to dirt cheap so they are suitable to both small and large budgets. It obviously depends on what you are looking for but if its cheap promotional items you are after, the choice is abundant. Many of the cheaper items are just as good at achieving what you want to achieve as the higher end range of promotional items. This is because it is not a matter of price but a matter of how well you utilise the promotional item to market your brand. For example, a cheap and cheerful pen in an eye-catching colour, printed with your companies details can be just as useful if not more than a high end umbrella which may not be used half as much as the pen. The sheer variety of the promotional items which are available will ensure that you will find the perfect item for you and your company.
Below are some tips and examples of cheap promotional items and how to choose the right one for you:

Choose your item!

First things first, you need to think carefully about the item you are going to choose and try to tie it in with your company and what you represent. For example if you have just started up a construction company, an idea might be to choose stress items, perhaps in the shape of hard hats or tools, with your company name and logo on. By making your promotional easily identifiable with the sort of business you running, potential customers can straight-away see what your company is all about. Another example may be sharpeners or rubbers in the shape of hard hats. These sort of products are useful to the person you have given them to and at the same time, are boosting business for you.

Design your product

How you choose to design the product you have chosen, is a very important aspect of the process. Especially if you have chosen a lower end product, you need to design it very carefully so it looks the best it can possibly look. Colour, size, shape and how you brand the item all need to be thought about in the design process. The product design should be eye-catching, fun, stylish and interesting and designed with the target group in mind. For example, if your target group is something very specific like teenage girls, brightly coloured shopper bags with an interesting logo would go down very well.

Shop around!

If you have a tight budget and are looking to find the best deal possible, some good advice is to shop around for promotional items. There are so many companies out there all trying to compete for your business and you would be surprised at how accommodating they can be. The best deals can usually be had when you are buying in bulk so remember to always keep that in mind. For example the cost of a pen will go down in price if you were buying 500 instead of 50.

So if its cost effective promotional items you are looking for, be sure to follow these few simple tips to get the best possible deal and product which in turn will have the best reflection on your business and hopefully make you some money.