How to attract customers to your business

If you have just recently set up a company and are at the stage when you are looking to entice in customers and create business than you may need some inspiration of how to do so. It can be a difficult time when a company is just starting out as one needs to make an impact to get a foot on the ladder and become successful. Your budget may be low and your contacts sparse so how can you generate customers?

The two key words to help you achieve success are Market and Promote. You need to market your company to let others know that you are here. It may seem like a simple thing but very often when businesses are starting up they can forget about the simple things as there is so much else going on. People are never going to turn into potential customers unless they know who you are and what you do. So here are a few things you can do to boost your business:

Go Online
Perhaps the most crucial thing you can do for your new company is to go online. Make sure that you have a fully functioning website that is easy to use, attractive and straight-forward in its description of what you do and what your company is about. Masses of people now go online and use search engines to try and find what they are looking for. When they do this 100’s of companies will appear who all do the same things that your company does. That is why your website has to have an edge and be accessible so that that person decides to come to you for business instead of going elsewhere. Most importantly, make sure your contact details, number and e-mail address are visible on your homepage so that customers can easily get in touch for any quotes, questions or queries.

Use Promotional Giveaways
If you are having a store opening, holding a conference or have a stall at an exhibition to promote your new business, promotional giveaways are a fantastic way of being noticed and getting your company name out there and heard. Perhaps if you are opening a shop and inviting potential customers and contacts, you could give out printed shopper bags with your company details and even put some giveaways inside the bag for that person to look at when they arrive home. At an exhibition you may want to use a lower cost product as you may have to order a lot of them. In this case, printed pens can be extremely useful as they come in handy to everyone, are lightweight, cheap and can fit on a few company details.

Be Loud and Proud!
Last of all, do not be shy. When a company is just starting out, it needs as much publicity and promotion as possible. Do not be afraid to get yourself out there and do what it takes to get your company on the map. Make phone-calls, send e-mails, advertise yourself in the local paper or yellow pages, hand out leaflets, send out mailers. The possibilities are endless, and if you take all these steps you should be on your way to a booming business.