Thursday 11 February 2010

Promotional Chocolates- A delicious way to market your company

Are you a chocolate lover? Of course you are, everyone is! That is why chocolates make a great promotional gift or giveaway. Promotional chocolates are a very versatile product and can be used in many different ways as a promotional tool. For example, individually wrapped chocolates with your company details printed on them are a great giveaway at a trade show or conference as they will draw people to your stall and get them talking. Another example of how to utilise them could be to use them as gifts for contacts or colleagues. A high end box of Belgian chocolates can be given as a business gift to a colleague as a thank you for hard work or loyalty.

Promotional chocolates are such a fantastic promotional product as they are welcome by everyone and enjoyed by everyone. If you are sending out brochures or letters to introduce people to your business or fish for customers then why not drop a few promotional chocolates in along with them to up your chances of success. If you include a promotional product like this with your brochure or introduction pack, you give yourself another dimension and give a bit of interest and enjoyment to the person you are sending them to. You will have more chance of that person sitting down to flick through your brochure or leaflets while they enjoy their free chocolate you have given them. Even if they do not eat the chocolate then, they may put it on their desk or in their bag to have another time. But when they do pick it up again they will be reminded of you and your company, which is why it is crucial that your details are printed on the promotional chocolate’s wrapper.

As discussed above, promotional chocolates come in very handy when trying to market your company at a trade show. For example, when a colleague and I attended an exhibition similar to this last year, we were attracted to a certain stall as they were handing out very scrumptious Belgium chocolates. While we were initially drawn in by the tasty promotional treats, we then got talking to the stall holders and ended up doing some business with them. This example just shows you how effective chocolate is as a promotional product. It may seem like a simple idea, but by using a promotional product like this, you will have an edge over other stalls at the exhibition as they can be a way of starting conversation with a potential client.

So if you are looking for a promotional product for a tradeshow, a conference, as a giveaway or a as a special present for a colleague, choose promotional chocolates for an unusual, popular and delicious alternative.

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