Business cards are essential to any business person as they play a vital role in the promotion of your company or business no matter how big or small you may be. This is because whenever you attend a business event, weather it is a meeting, conference or trade show, by handing out your business card you are ensuring that people remember who you are. It is very important in business to make yourself known as widely as possible and to increase your contacts and the best way to do this is by circulating your business cards. However, you must make sure that your business card looks as professional and as upmarket as it possibly can be in order to stand out from the rest. Below are a few ways to make the most of your business card…
First things first, your business card needs to look professional and look like it has been thought about and had a bit of time and effort put into it. I’m not saying you need to blow your budget but you must remember that your business card will be reflecting you and your company so it must be of some quality. The paper you use should be durable and thick instead of using anything flimsy which may crumple and be thrown away.
Also very important, while we are talking about the aesthetics of the card, is the design of the business card. Your card needs to be a bit unique in order to stand out from other people’s cards but it also must look professional. It is imperative that your business card looks professional because this little piece of card is helping to market your business and tell other people about it. In essence, your business card reflects you and your business so it must look the part. Colour, size, shape and type all must be factored in when designing your card so be sure to have thought through thoroughly what you want and how you want the card to look.
As well as design and professionalism, the actual content of the card is essential. When you pass your card to someone whether you are at a business meeting or conference they must straight away be able to see the key details. These key details are company name, your name and your phone number. These three details are of utmost importance as they are the three pieces of information that will be needed the most and tell the most about the company. You may think this is a glaringly obvious tip but you would be surprised how confusing and messy some business cards can be. These three particulars need to be in bold, slightly bigger than the rest of the information and very clear!
After the key information has been established you can then think about what else you will have on the card for example your address, any other numbers, e-mail address, logo and perhaps even a little information about what it is you and your company do.
All of these things make up a good business card and you must remember that it is worth spending a little time and effort on them as they can really benefit you in the long run.