Ten Tips when choosing Promotional Gifts

Ten Tips when choosing Promotional Gifts

1. Choose usable Products

When choosing which promotional gift you want you must think of the type of people or person you will be giving them to and think if they would really use the product. A promotional product will only be successful in marketing your company if the person who has it is actually going to use it and not simply throw it in the bin.

2. Attach a catchy slogan

On all promotional products you can print some or many details depending on what the item is. For example on a pen you only have room to fit a little text but on something like a mousemat you have lots of room to print your logo, a message and contact details. Perhaps the most important thing to get on to the product thougfh is some sort of catchy slogan that the user will remember and associate with your company.

3. Choose good quality gifts

Quality is very important when picking which promotional product to go for. It is very easy to go for an item on the cheaper end of the price scale to save on money but this can sometimes backfire. By choosing a more quality item your company is putting out the idea that they are a quality company who do not scrimp and can be trusted.

4. Chose a product that you would want.

Before you make the final decision on which item you will be going for you need to think to yourself: Would I appreciate and use that product? If you wouldn’t then why would 100’s of other people? If you think by going for masses of a cheap but unusable product will work, think again.

5. Go Green

There are now 100’s of promotional products available which are eco-friendly and do not use any materials that harm the environment. The environment has become a much talked about subject of late and is becoming hard to ignore. Many companies now want to only give out products that comply with environmental issues. There is now a fantastic range of unusual and funky eco- friendly items on the market ready for you to grab.

6. Appreciate loyal employees

Promotional products are not only used at conference and trade show giveaways, they can also be used as gifts to reward hardworking emplyees and loyal customers. For these kinds of occassions, people tend to pick higher end products and personalise them with a little print. By showing your collegues you appreciate them you are helping them stay loyal to the company and also creating a nice environment to work in.

7. Do NOT overuse your brand name

Now this may seem like a contradictory tip because surely if you are trying to advertise your company you want your name everywhere. Well it is not that simple. Of course you want to get your name noticed but that does not mean by printing it ALL over the product. This will alienate customers by making the product garish and unusable. Subtlety is the look you are going for.

8. Think about styles, designs and print.

Choosing a promotional product is not as simple as thinking ‘right we will have some pens!’ and that’s that. There are hundreds of different of pens that come in numerous colours and styles. A lot of thought has to be put into the overall effect you are going for, who you are giving the pens to and the kind of image yourself as a company want to portray. Colour, design and print will all affect this.

9. If you are a first timer, keep things simple.

If you are only a small company just starting out, promotional products are a great way of marketing your company. However, you may feel dubious about putting money into something that you have never tried before. If this is the case, keep products simple and accessible- pens, mugs, mosemats, keyrings… These products are cheap but very usable and definitely will go down well with potential customers.

10. You’ve got to be in it to win it!

Give promotional products a try, if you do not, you’ll never know the true potential and positive effects they can have on your company. They are a proven sales booster and a great way to get your company name out there. Good luck!