Different Varieties of Promotional Bags

Different Varieties of Promotional Bags

There are a great many variety of promotional bags, depending on the style you are looking for, or the occasion they are for. When choosing a promotional bag, you must think of the type of person that they for and how and when they will use them. They are a fantastic way of advertising your company as they are like walking billboards. When someone slings a bag over their shoulder with your company name or logo on it, everyone they encounter can see it therefore you will be gathering potential customers every time they use it. Below I will discuss the different types of bags available and who they might be suitable for.

An up and coming bag of the moment is the cotton shopper bag. The shopper bag has become very popular predominantly due to environmental reasons. Nowadays in many supermarkets you have to pay for plastic shopping bags as they are trying to get people to become more environmentally aware and to either re-use their bags or bring their own plastic, cotton or paper bags. In keeping with this more and more people are seeing the potential of the cotton shopper bags as they are so strong and long lasting AND environmentally friendly.

These bags make great promotional gifts and have become increasingly popular. They are inexpensive and have plenty of room to print your company’s details and logo on. They are also good products to giveaway at trade shows as they can be used to carry round all the brochures and other giveways that people receive at these kinds of shows.

Another style of bag which is a favourite is the ‘goodie bag.’ This is a small plastic bag which again can be printed with company details and comes in a range of colours. These are often used at conferences, meetings and trade shows as they can be filled with a few other promotional items, leaflets or brochures to give to the customer as a kind of welcome pack.

On the higher end scale and perhaps more as a gift than a giveaway are bags such as briefcases and travel bags. These make ideal gifts to a loyal customer or important business collegue and can be perhaps printed with a small and indiscreet company logo. On these kinds of more luxurious bags it is best not to make the print too large as you want these gifts to be classy and elegant.

Backpack’s are also a popular choice especially when your target audience is young. They are particularly good for students as you can fit a lot of books in them. Also when the bag is carried on the back in this way it makes your printed message much easier to see, therefore making them really fantastic advertisers.

So as you see there is a great deal of choice when it comes to bags so choose carefully. But whatever you decide, your message could soon be all over town if you choose a promotional bag.