Use a Promotional Gift to Launch a New Product

If your company is introducing a new product or scheme, it is a great idea to use promotional gifts as free giveaway’s when launching. This can prove very effective as it is well known that everyone loves a free gift and it can entice people into buying your new product as well so therefore increasing your sales. However it is important to think carefully about which promotional product you choose to help launch your new scheme or item. You want the two things to relate to each other so that people can look at their free gift and it makes them think of the new product you are launching and therefore want to buy it or buy into it.

For example, say you are a gym and are introducing a scheme for the New Year which entitles people to buy one membership get one free. You may offer people that sign up for the deal a free pedometer with the gym details printed onto it as a goodwill gift and way of keeping up to date with their fitness regime. This is also a great way to get people talking and may tempt people to join your gym instead of another because of the free promotional gift on offer.

If you are holding some sort of product launch event then promotional gifts are definitely a must. When people attend these kinds of events they are expecting free giveaways or freebies that they can then take home and root through. This is why you need to choose a promotional giveaway that will both compliment your new product and also give a little information about your company.

A good example would be a confectionary brand launching a new chocolate bar. At the launch event, miniature versions of the chocolate bar could be handed out to tempt people into buying the new item on a regular basis or perhaps small boxes of chocolates with your company details printed onto them.

The idea is to create a buzz round your new product and brand and to get people interested in you and by handing out promotional freebies you are going to achieve this. Another way of creating a buzz is to use promotional products before a product launch in anticipation of the event. These kinds of things can be handed out on the streets, in parks or on beaches to try to spark a bit of interest in the arrival of the new product.

As you can see, promotional products can have a huge positive effect in the process of getting tour new product out there and noticed. It may seem like a lot of effort but in the end it is proven to pay off so is worth spending a few more pennies on getting things perfect.