Promotional Chocolates- A delicious way to market your company

Are you a chocolate lover? Of course you are, everyone is! That is why chocolates make a great promotional gift or giveaway. Promotional chocolates are a very versatile product and can be used in many different ways as a promotional tool. For example, individually wrapped chocolates with your company details printed on them are a great giveaway at a trade show or conference as they will draw people to your stall and get them talking. Another example of how to utilise them could be to use them as gifts for contacts or colleagues. A high end box of Belgian chocolates can be given as a business gift to a colleague as a thank you for hard work or loyalty.

Promotional chocolates are such a fantastic promotional product as they are welcome by everyone and enjoyed by everyone. If you are sending out brochures or letters to introduce people to your business or fish for customers then why not drop a few promotional chocolates in along with them to up your chances of success. If you include a promotional product like this with your brochure or introduction pack, you give yourself another dimension and give a bit of interest and enjoyment to the person you are sending them to. You will have more chance of that person sitting down to flick through your brochure or leaflets while they enjoy their free chocolate you have given them. Even if they do not eat the chocolate then, they may put it on their desk or in their bag to have another time. But when they do pick it up again they will be reminded of you and your company, which is why it is crucial that your details are printed on the promotional chocolate’s wrapper.

As discussed above, promotional chocolates come in very handy when trying to market your company at a trade show. For example, when a colleague and I attended an exhibition similar to this last year, we were attracted to a certain stall as they were handing out very scrumptious Belgium chocolates. While we were initially drawn in by the tasty promotional treats, we then got talking to the stall holders and ended up doing some business with them. This example just shows you how effective chocolate is as a promotional product. It may seem like a simple idea, but by using a promotional product like this, you will have an edge over other stalls at the exhibition as they can be a way of starting conversation with a potential client.

So if you are looking for a promotional product for a tradeshow, a conference, as a giveaway or a as a special present for a colleague, choose promotional chocolates for an unusual, popular and delicious alternative.

The Importance of Conference Giveaways

The Importance of Conference Giveaways

If your company are holding a conference or perhaps appearing at a trade show you may want to think about ordering some promotional products to use as giveaways. At events such as trade shows there may be many companies similar to your own vying for the attention of a limited number of customers. In order for your company to stand out amongst all the others and grab the attention of potential customers who may otherwise pass you by, you must have something unique.

So why not use promotional products as free giveaways as your unique selling point? If the product is chosen carefully and is well thought out, it may make prospective customers stop and come to your stall to see what you have to offer instead of going elsewhere. However the key thing is for your giveaway to be eye-catching and exciting: fluorescent colours on black backgrounds, unusual quirky materials and bright colours, anything to differentiate your product from the standard lacklustre one.

Any items can be used, (pens, keyrings, mousemats) but the most important thing is that your company name or logo and details are emblazoned across them. This way, when someone is walking around the show with one of your giveaways other people can see it clearly and may then come to your stall to get one for themselves and find out what all the fuss is about.

Perhaps the most useful and advantageous of promotional gifts is the bag or cotton shopper. When one is walking round a trade show or event and constantly being handed brochures, leaflets and giveaways, a bag to put these things in becomes very handy. If you choose to use a bag as your promotional giveaway than it can become a rather successful marketing tool. Just think how many people will see your company’s message when it is carried over someone’s shoulder?

After the event when these potential customers have taken your giveaways and have them in their homes or offices, your company name will always be there as a constant reminder. Whether it is a keyring hanging from your keys, a pen sitting on a desk waiting to be written with or a mug filled with tea on one’s coffee table, your company will be being continuously advertised and that can only be a good thing.

Promotional Items: Success or Excess?

Promotional Items: Success or Excess?

Promotional products get a mixed response. Some people agree that they can only bring you success and more sales, whereas others believe they are a total waste of time. Which one of these types of people are you?

If you are of the opinion that promotional products are more hassle then they’re worth, read on and hopefully by the end of this article you may have changed your mind and even be thinking about jumping on the bandwagon yourself.

When you look at your surroundings at work and more importantly your desk what do you see?

On my desk I have numerous pens, a post it note pad, a mug on a coaster and a mouse mat amongst many other things. All of these items are promotional items which have been collected over time from different companies and each are promoting their own message or logos. As well as delivering their message, these promotional products are very useful, meaning that I use them on a daily basis without even thinking about it. However if I ever needed to use any of the companies, there contact details are sitting right in front of me ready to call.

Promotional products are excellent business tools as they are a very simple but effective way of promoting your company name whilst giving something back to the customers. With these items both you and the recipient win. You will be marketing your company and boosting sales and the recipient receives a handy and useful gift which can only be a positive thing.

Tight budget? No problem. You can spend as little or as much as you want to on promotional products. There is such a huge variety of promotional merchandise that everyone is bound to find something that suits their taste and fits in with their budget. Frome pens and pencils to hats and umbrellas, the possibilities are endless and just waiting for you to reach out and grab them.

Promotional items have proved a massive success in the world wide corporate industry with businesses of all sizes wanting to get in on the action. From multi billion pound companies who order 10’s of 1000’s of products to small local businesses who may only order a couple of dozen to give out to loyal customers. There’s something for everyone in the promotional merchandise world.

Affordable and Usable Promotional Items

Promoting your business can be expensive work especially if you are thinking about advertising your company on the television or radio. If you are a huge successful company this kind of advertisement may be accessible to you but if you are only a local business with a small turnover you may need to look to other means of promotion.

Using promotional products may be just the solution for you as they can fit in with a tight budget and really help to boost sales. They can be a step in the right direction in terms of business growth and really are a fantastic marketing tool.

So to get you started, lets look at a few popular and affordable items that are top of the promotional charts:

Pens

Pens are definitely one of the best sellers when it comes to promotional goods and are being snapped up all the time by both large and small companies. They come in a range of colours and materials and you’ll be sure to find one whatever your budget or occasion is. The cheaper plastic pens can be given out as gifts at conferences and the metal ball pens can be boxed as a special present for a loyal customer or colleague. So whatever the circumstance pick up a pen as for a budget friendly promotional item.

Mugs

Mugs are a great idea for a promotional gift. There are all sorts of shapes and types of mugs available from ceramic to earthernware depending on what look you are going for. By printing your details or logo on a mug they will be constantly viewed and remembered as they sit on the recipients desk or coffee table.

Keyrings

Keyrings are a very popular promotional item especially when used as a promotional giveaway at an event or conference. This is because they are small and lightweight making them the ideal giveaway as they can be simply put in someone’s pocket or bag. They are a great product for a younger target group as they can be made into all sorts of funky shapes and made out of a range of unusual materials.

Mousemats

Looking for a promotional product that will always be at the end of your client’s fingertips? You’ve found your answer with a mousemat. Mousemat’s come in many different materials and colours and have a large area that you can print your company message or logo on to. In the technology fuelled world we live in today, everyone uses a computer and therefore everyone needs a mousemat. Why not take advantage and get yours today.

All of these products that I have discussed above are high quality but cheap options that will all work as an effective and un-costly way of marketing your company and brand.

Want to show your employee you appreciate them? Choose a promotional gift!

Want to show your employee you appreciate them? Choose a promotional gift!

It is a common mistake that promotional gifts are only used as giveaway’s to potential customers as a means of marketing one’s company and in turn boosting sales and awareness of your brand. This of course is a very popular way of using promotional products, however it is not the only use of them.

There is a growing trend toward using promotional gifts as a way of keeping existing customers and strengthening relationships and ties with them. They can be used to reward a customer’s loyalty to your company perhaps on a special occasion such as Christmas. Promotional gifts can also be given to your employees as a special thanks for the hard work they do and to keep them devoted to working for your company.

Company award events are now very popular so therefore glass awards have become a rather sought after promotional gift. Presenting hard working employees with ‘employee of the year’ awards can really boost morale in the work place and encourage people to work hard in order to reap the benefits.

There are all sorts of slightly more high end promotional products that can be used as individual gifts instead of bulk buying for giveaways. See below for some inspirational ideas:

MP3 Players

Mp3 players are the ideal promotional gift for existing customers. By spending a little more on a product you are showing them that you care and at the same time reminding them why they have remained loyal to your company.

Belgium Truffles

Truffles or chocolates are a great promotional gift to giveaway to employees or customers as a Christmas present. They can be packaged up nicely in a box with your company message printed on it and also who can say no to a chocolate?

Ballpens

Pens are a very popular promotional product and can be great giveaways at an event or show. However higher end pens can also make fantastic presents. These promotional products can be boxed in gift boxes and printed with your company message or logo. A luxurious pen always makes a great corporate gift as they will always be used.

Here are just a few examples of what kind of promotional gifts there are available if you are willing to spend a little more money on certain special customers, employees or business associates. So think out of the box and not only promote your company to potential customers but to your faithful existing customers also. You may be surprised how it can benefit you also.

Promotional Pens

The practicality of promotional pens

When it comes to promotional products, the practicality of the simple pen should not be overlooked. When you think about it, every person in every job or trade needs a pen even if everything they do is computer based, a pen always comes in handy to jot numbers or notes down. When you look at it like this it is easy to see that promotional pens will be a welcome gift to any person of any age in any profession because they are so very practical. Pens are often given away at trade shows and conferences due to the fact they are cheap and easy to transfer and carry but they also make excellent gifts for employees and important clients.

The reason behind the popularity of promotional pens is that they are getting your company message out there and noticed. Every time someone picks up a pen which is as we have discussed quite a lot, your message or logo is being seen and further cementing the idea of your company in other people’s minds without them even realising it. Here’s an example: Someone’s car has broken down and they ask their friend if they know of any mechanics who could fix it. That friend may have been using a promotional pen from a mechanics that they have picked up and you can bet that that will be the first mechanic that pops into his head.

The practicality of the promotional pen remains its best selling point as items such as these will always be used and therefore make great advertising tools for your company. They make fantastic giveaways as every time they are used your brand awareness is increasing.

Another selling point of the pen is their portability. They are so light and small that they can easily be placed into one’s pocket and used in business meetings, at the bank or simply at home when writing a shopping list. On all these occasions, the pen is doing its necessary job and enforcing your brand not only on the owner but also people who ask to borrow the pen or just simply notice it.

However in a sea of pens, you need to make yours noticeable. But how do you do that?

The best way to make your pen stand out is to make it an exciting colour and emblazon a catchy message across it. The message needs to be short and sweet, it needs to give any information that someone may need about your company but in a concise way. You do not want to make the mistake of overloading the pen with information, only the vitals are needed.

Some people worry about using pens as promotional products as they are so easy to lose and therefore seem to be a waste of money. But you have to remember, if a person loses your pen, it will only be picked up and used by someone else therefore passing your me4ssage on to a whole new group of people. With a promotional pen, whatever way you look at it, you can’t lose.

Grab an Umbrella for a Promotional Hit!

Grab an Umbrella for a Promotional Hit!

Promotional Umbrellas have proved a great success in the promotional product world and have gone down a storm with customers, employees and business associates. The reason that they are so popular is due to the fact that they are so usable, that they will always be a welcome gift. Of course you will want to choose an umbrella of relatively high quality as with any promotional gift as they are representing and advertising your company. So if you are looking for a good quality gift that someone will be pleased to have then look no further than a promotional umbrella.

Added to the fact already discussed that umbrellas are a welcome gift due to their usability, they are also welcome as they do not come cheap to buy in shops. If someone is looking to buy a good quality umbrella in a shop it is going to cost them in the region of £15- £25, definitely not a cheap throwaway item. Especially when you think how easy it is to lose an umbrella, to leave it in a café or restaurant, it is done all the time! So buy choosing an umbrella as a promotional gift you are choosing to advertise your company and to please your customer or client as umbrellas will always be appreciated.

Another excellent reason for picking a promotional umbrella is simply their use. Just think how often it rains in this country and how often when you are own your way to work you get stuck in a downpour and get to work like a drowned rat! Well just think how thankful your customer will be next time it rains and they pull out the umbrella that you have given them! It will make them think of you and your company and be grateful to you and may make them want to get in touch with you to do business.

Perhaps the most obvious reason for promotional umbrellas being such a favoured item is that they are like walking billboards for your company. Literally when it starts raining your slogan or logo is going up into the air for the world to see. More than any other product (excusing bags) umbrellas are out their for the whole public to see. Even if they do get lost or left somewhere, they will always be picked up by someone else and your message will be passed on because no one is ever going to throw away a good quality umbrella.

So, you have your umbrella now you need to think about the colour, style and slogan you are going to have. There is no point in giving away plain boring umbrellas with no association to your company. It needs to be catchy and bright but obviously not to flash or showy. You want to subtly advertise your company without pushing it in people’s faces. You need to choose carefully depending on your target audience and put a lot of thought into it.

Just remember that this kind of promotional gift lasts and lasts and you want your company to be advertised in the best light possible because if you can get all this right you will definitely be on to a winner.