Promotional Pens

The practicality of promotional pens

When it comes to promotional products, the practicality of the simple pen should not be overlooked. When you think about it, every person in every job or trade needs a pen even if everything they do is computer based, a pen always comes in handy to jot numbers or notes down. When you look at it like this it is easy to see that promotional pens will be a welcome gift to any person of any age in any profession because they are so very practical. Pens are often given away at trade shows and conferences due to the fact they are cheap and easy to transfer and carry but they also make excellent gifts for employees and important clients.

The reason behind the popularity of promotional pens is that they are getting your company message out there and noticed. Every time someone picks up a pen which is as we have discussed quite a lot, your message or logo is being seen and further cementing the idea of your company in other people’s minds without them even realising it. Here’s an example: Someone’s car has broken down and they ask their friend if they know of any mechanics who could fix it. That friend may have been using a promotional pen from a mechanics that they have picked up and you can bet that that will be the first mechanic that pops into his head.

The practicality of the promotional pen remains its best selling point as items such as these will always be used and therefore make great advertising tools for your company. They make fantastic giveaways as every time they are used your brand awareness is increasing.

Another selling point of the pen is their portability. They are so light and small that they can easily be placed into one’s pocket and used in business meetings, at the bank or simply at home when writing a shopping list. On all these occasions, the pen is doing its necessary job and enforcing your brand not only on the owner but also people who ask to borrow the pen or just simply notice it.

However in a sea of pens, you need to make yours noticeable. But how do you do that?

The best way to make your pen stand out is to make it an exciting colour and emblazon a catchy message across it. The message needs to be short and sweet, it needs to give any information that someone may need about your company but in a concise way. You do not want to make the mistake of overloading the pen with information, only the vitals are needed.

Some people worry about using pens as promotional products as they are so easy to lose and therefore seem to be a waste of money. But you have to remember, if a person loses your pen, it will only be picked up and used by someone else therefore passing your me4ssage on to a whole new group of people. With a promotional pen, whatever way you look at it, you can’t lose.