Top 5 Promotional gifts to giveaway at trade shows
Up and down the country trade shows are put on for all sorts of reasons. In the promotional and business gifts world, these trade shows are organised by suppliers as a way of enticing new customers in to start working with them and also to show current customers why they should remain working with them. There are hundreds of stalls there with hundreds of different people all saying the same sort of thing. So how do you stand out from the crowd?
Often the most effective way of doing this is by using exciting and eye-catching giveaways that are going to draw people to your stall. Once they have been drawn over then you have their attention and can start selling your company to them but they need that initial reason to approach you.
Here are 5 great gifts to giveaway at a trade show:
Cotton shopper bags
At these shows you are constantly being handed brochures and leaflets so a bag is a great giveaway as you can keep all these things in it. They are also very cheap, environmentally friendly and have plenty of space to print your company details on. They will also be carried round the trade show all day on someone’s shoulder and are therefore like a walking advertisement for your company. You’ll soon have people flocking round your stall in no time.
Pens
It may seem like an obvious one but pens really are one of the best things to giveaway at trade shows. They are light and small and can be placed in someone’s pocket or bag without annoying them. They are also guaranteed to be used as pens always come in handy. Print your company name and a few details on the pen and you will soon have people calling up enquiring about you.
Keyrings
Again they are a great product as like pens they are lightweight and small and can be fitted straight onto one’s keys so they are always there as a hanging advertisement at the tip of your fingers.
Chocolates
Walking round these trade shows all day can be hungry work so handing out small boxes of or individually wrapped chocolates is a really good idea. They are also a brilliant way of drumming up a buzz round your stall as who can say no to a delicious chocolate or two?
Mousemats
Mousemats are a very useable and handy item and also come very cheap. They come in a range of styles and materials and have plenty of printing space so you can maximise your advertising advantage. They are also very light so are not going to be a drag to carry round all day in your bag.
So if you are a supplier who is going to be promoting at a trade show, do not overlook the significance of promotional giveaways they really are effective especially if you think out of the box and offer something unique that everybody is going to want.
Monday 24 August 2009
Wednesday 19 August 2009
Promotional Conference Folders for Meetings, Conference and Seminars.
Promotional Conference Folders for Meetings, Conference and Seminars.
Business men and women are always looking for ways to up their sales and increase income and one of the key ways of doing so is to first promote and market your company. Of course there are many ways of going about this, radio and television advertisement for one, but a cheaper and perhaps more reliable way of advertising yourself is with promotional gift. Now, promotional gifts come in all shapes and forms and can be used in many different ways and for a variety of occasions. Printed pens and pencils, notepads with the company name and number across the top or even USB sticks with the company logo on. In this article however, promotional conference folders will be being discussed and how you can make them work for your company.
Promotional conference folders are folders which can be made up of a variety of materials depending on your budget. They come in simple cardboard varieties which are on the cheaper end of the budget scale or good quality leather if you are looking for something a bit more upmarket. They are most popularly used for large scale meetings, conferences or seminars as they look slick and tidy and can help give off a professional and well put together vibe. They are also very useful as they can hold all your papers, pens and pads so they are not messily scattered about in your bag.
There are two ways of using promotional conference folders. When attending the said event you can either have them for just you and your colleges as folders to hold all your bits and pieces in or you can have a number produced so that they can be handed out to others as kind of information packs. For example, you are leading a meeting or presentation where potential investors, customers or clients (depending on your company) are going to be. Before you begin, you could hand out these promotional conference folders containing some information about your company as a bit of a starter pack for everyone. You could also throw in some other gifts which always goes down well; say a promotional pen or perhaps a note pad so they can take notes whilst you speak.
It is very important when using promotional folders in the way just discussed that you have your company details printed on to them so that it is unique for any other conference folder. You want the potential clients to go away and remember your company and they are more likely to do this if you have emblazoned your gifts with your company details.
So if you have an important meeting or conference coming up and want to be the best on the day and exude professionalism and know how, invest in some promotional conference folders and blow them away on the day.
Business men and women are always looking for ways to up their sales and increase income and one of the key ways of doing so is to first promote and market your company. Of course there are many ways of going about this, radio and television advertisement for one, but a cheaper and perhaps more reliable way of advertising yourself is with promotional gift. Now, promotional gifts come in all shapes and forms and can be used in many different ways and for a variety of occasions. Printed pens and pencils, notepads with the company name and number across the top or even USB sticks with the company logo on. In this article however, promotional conference folders will be being discussed and how you can make them work for your company.
Promotional conference folders are folders which can be made up of a variety of materials depending on your budget. They come in simple cardboard varieties which are on the cheaper end of the budget scale or good quality leather if you are looking for something a bit more upmarket. They are most popularly used for large scale meetings, conferences or seminars as they look slick and tidy and can help give off a professional and well put together vibe. They are also very useful as they can hold all your papers, pens and pads so they are not messily scattered about in your bag.
There are two ways of using promotional conference folders. When attending the said event you can either have them for just you and your colleges as folders to hold all your bits and pieces in or you can have a number produced so that they can be handed out to others as kind of information packs. For example, you are leading a meeting or presentation where potential investors, customers or clients (depending on your company) are going to be. Before you begin, you could hand out these promotional conference folders containing some information about your company as a bit of a starter pack for everyone. You could also throw in some other gifts which always goes down well; say a promotional pen or perhaps a note pad so they can take notes whilst you speak.
It is very important when using promotional folders in the way just discussed that you have your company details printed on to them so that it is unique for any other conference folder. You want the potential clients to go away and remember your company and they are more likely to do this if you have emblazoned your gifts with your company details.
So if you have an important meeting or conference coming up and want to be the best on the day and exude professionalism and know how, invest in some promotional conference folders and blow them away on the day.
Monday 17 August 2009
Promotional Gift Mailouts
Using Promotional Gifts as a Tool for Effective Mailouts
When it comes to marketing your company people are always trying to think of new ways to stand out from the crowd and get across their message effectively. Some ways of doing this are by mailouts or e-shots. E-shots have become increasingly popular as they save on money and resources but they are also very easy to delete. Often when you are sitting at your desk, you check your inbox and it has been filled up with e-mails from different companies trying to sell you this or that or simply trying to get you interested. More often than not, a person will simply delete these messages as they are too busy to read through them at that point. This is where I believe mailshots are more effective as they have to be opened and at least skimmed over before they can be thrown in the bin.
A great way of making your mailshot a bit different and more interesting is too add a promotional gift in with the letter to reinforce the idea of your company and to show the recipient what your company is about. To make this worth your while you need to think carefully about what kind of gift you will include, why you have chosen this particular one and what the gift is saying about your company. You need to tie the gift in with your company and the letter so it does not seem disjointed. It is much better to use it as a reinforcement of what you are trying to say.
For example, say you are a promotional and business gift supplier and you want to promote the message about the new eco-friendly range of products you do. You could send out a mailout including perhaps your brochure, a letter explaining who you are and describing the new range of products and then include one of the new products. This does not have to be an expensive item, it could be a coaster made from recycled tyres, or an eco-friendly pen. As long as it is small enough to fit into the mailout and ties in well with the whole package.
By concentrating on the promotional gift you will include you must not forget about the letter itself. This must be both informative and concise so the receiver is not bored or confused by the content. You need to clearly state your message and objectives and very importantly have your contact details and number clearly available so it is ready to be used.
When you have sent out the mailouts with the gifts you could then maybe follow it through with a friendly phone call. The promotional gift you have included can be a talking point and will also make your company memorable. So if you are a company, who loves to use mailout, include a promotional gift next time and see if it can make a difference to you.
When it comes to marketing your company people are always trying to think of new ways to stand out from the crowd and get across their message effectively. Some ways of doing this are by mailouts or e-shots. E-shots have become increasingly popular as they save on money and resources but they are also very easy to delete. Often when you are sitting at your desk, you check your inbox and it has been filled up with e-mails from different companies trying to sell you this or that or simply trying to get you interested. More often than not, a person will simply delete these messages as they are too busy to read through them at that point. This is where I believe mailshots are more effective as they have to be opened and at least skimmed over before they can be thrown in the bin.
A great way of making your mailshot a bit different and more interesting is too add a promotional gift in with the letter to reinforce the idea of your company and to show the recipient what your company is about. To make this worth your while you need to think carefully about what kind of gift you will include, why you have chosen this particular one and what the gift is saying about your company. You need to tie the gift in with your company and the letter so it does not seem disjointed. It is much better to use it as a reinforcement of what you are trying to say.
For example, say you are a promotional and business gift supplier and you want to promote the message about the new eco-friendly range of products you do. You could send out a mailout including perhaps your brochure, a letter explaining who you are and describing the new range of products and then include one of the new products. This does not have to be an expensive item, it could be a coaster made from recycled tyres, or an eco-friendly pen. As long as it is small enough to fit into the mailout and ties in well with the whole package.
By concentrating on the promotional gift you will include you must not forget about the letter itself. This must be both informative and concise so the receiver is not bored or confused by the content. You need to clearly state your message and objectives and very importantly have your contact details and number clearly available so it is ready to be used.
When you have sent out the mailouts with the gifts you could then maybe follow it through with a friendly phone call. The promotional gift you have included can be a talking point and will also make your company memorable. So if you are a company, who loves to use mailout, include a promotional gift next time and see if it can make a difference to you.
Friday 14 August 2009
Promotional Keyrings- Always visible, always useful
Promotional Keyrings- Always visible, always useful
Promotional gifts can be great things but one needs to put some thought into their choice instead of being slap dash about anything. When thinking about which type of promotional gift to choose, you need to put yourself in the customer/client’s shoes and think of two things before you start.
1. Will they actually use the item enough to make you giving it to them worthwhile?
2. Is the item something that is going to be visible to them throughout the day?
A product that answers both of these questions with a yes is the promotional keyring. Keyrings offer a great opportunity to market your company as they are always visible to the recipient and therefore your message will always be there reinforcing your company without the person even realising it.
Just think, when a keyring is hanging off of ones keys it is visible at home when it is on the key hook, when it is in the ignition the whole time you are driving along and even when have visited a friend and left your keys on the table instead of putting them into your bag or pocket. As well as promoting your company to the owner of the keyring it also promotes it to anyone else who sees the keyring and admires it or even just picks it up.
As well as being a fantastic promotional gift due to their constant visibility, they are also great because the size of them makes them so portable. Keys are carried with us where ever we go and the more they are transported to different places, the more they will be noticed by others who in turn are taking in the promotional message that has been printed on to it.
They are also make very handy giveaways at conferences and trade shows due to their size. When you are at a trade show all day, the last thing you want is someone trying to palm you off with a load of big bulky promotional gifts. Keyrings make the ideal giveaway as they can easily be slipped into someone’s bag or pocket or even straight onto someone’s keys.
Promotional keyrings also fill a very basic functional need as they simply help you to find your keys. If you choose a keyring that is easy to locate when fumbling about in a bag and hard to lose due to it’s bright colour you are on to a winner. For example, take a person who is always losing their keys. After they have your keyring attached to them they may never lose them again. This will make that person grateful to you and your company and therefore may lead to them bringing some business your way as a thank you.
The possibilities are endless when it comes to promotional keyrings and they will be sure to be thoroughly utilised as they tick all the right boxes when it comes to promotional merchandise.
Promotional gifts can be great things but one needs to put some thought into their choice instead of being slap dash about anything. When thinking about which type of promotional gift to choose, you need to put yourself in the customer/client’s shoes and think of two things before you start.
1. Will they actually use the item enough to make you giving it to them worthwhile?
2. Is the item something that is going to be visible to them throughout the day?
A product that answers both of these questions with a yes is the promotional keyring. Keyrings offer a great opportunity to market your company as they are always visible to the recipient and therefore your message will always be there reinforcing your company without the person even realising it.
Just think, when a keyring is hanging off of ones keys it is visible at home when it is on the key hook, when it is in the ignition the whole time you are driving along and even when have visited a friend and left your keys on the table instead of putting them into your bag or pocket. As well as promoting your company to the owner of the keyring it also promotes it to anyone else who sees the keyring and admires it or even just picks it up.
As well as being a fantastic promotional gift due to their constant visibility, they are also great because the size of them makes them so portable. Keys are carried with us where ever we go and the more they are transported to different places, the more they will be noticed by others who in turn are taking in the promotional message that has been printed on to it.
They are also make very handy giveaways at conferences and trade shows due to their size. When you are at a trade show all day, the last thing you want is someone trying to palm you off with a load of big bulky promotional gifts. Keyrings make the ideal giveaway as they can easily be slipped into someone’s bag or pocket or even straight onto someone’s keys.
Promotional keyrings also fill a very basic functional need as they simply help you to find your keys. If you choose a keyring that is easy to locate when fumbling about in a bag and hard to lose due to it’s bright colour you are on to a winner. For example, take a person who is always losing their keys. After they have your keyring attached to them they may never lose them again. This will make that person grateful to you and your company and therefore may lead to them bringing some business your way as a thank you.
The possibilities are endless when it comes to promotional keyrings and they will be sure to be thoroughly utilised as they tick all the right boxes when it comes to promotional merchandise.
Tuesday 11 August 2009
Promotional Mousemats
Promotional Mousemats- Different types and styles
When you think of a mousemat it is very easy to assume that they come in only one boring style, the typical rectangular, spongy style that seems to be standard. However this is not the case. Mousemats come in a huge range of colours, styles and materials and can even have various add functions to make them even more exciting. If you are searching for promotional products and are unsure about which to go for, promotional mousemats are always a great choice as they are sure to be popular and they are very usable. They are especially great as they are very visible on a person’s desk and therefore not only promoting your company to the person who owns the mousemat but also to anyone else who walks past and notices it.
Another positive for promotional mousemats is their functionality. When choosing promotional products you must think about what your target group are going to want. People love free gifts but only if they are free gifts that are going to come in handy or be useful to them in some way. If the item does not fulfill these basic needs then it is going to be thrown in the bin, no questions asked.
Mousemats are always going to be useful, functional items as everyone has computers now, sometimes even more than one, so if one person does not use it they can always pass it on to another person to use. Passing gifts on can only be a positive thing for you and your company as it just means more people will see your advertising and understand what you are about.
Style and design are very significant to today’s consumer so one must not only think about practicality and functionality but if the mousemat is aesthetically pleasing. Here are just some examples of the stylish and unusual mousemats that are available:
· The see through mousemat
This is a hardtop mousemat with a translucent flap to allow you to slip your own photograph or picture underneath.
· Mousemat with Hub
This mousemat is a deluxe version and has an inbuilt 4 port 1.1 USB Hub connector.
· Executive Mousemat
Mousemat covered in finecell leather
· Smartmat Mousemat
The Patented Smartmat offers razor sharp print and bright colourful images
These discussed above are just a few examples of the extensive range available and just shows that you can find a mousemat for any target group in more or less any style. Mousemats are cheap, useful and also allow you a large print area to fit in all your company details. As you can see they really are a fantastic choice when it comes to promotional gifts.
When you think of a mousemat it is very easy to assume that they come in only one boring style, the typical rectangular, spongy style that seems to be standard. However this is not the case. Mousemats come in a huge range of colours, styles and materials and can even have various add functions to make them even more exciting. If you are searching for promotional products and are unsure about which to go for, promotional mousemats are always a great choice as they are sure to be popular and they are very usable. They are especially great as they are very visible on a person’s desk and therefore not only promoting your company to the person who owns the mousemat but also to anyone else who walks past and notices it.
Another positive for promotional mousemats is their functionality. When choosing promotional products you must think about what your target group are going to want. People love free gifts but only if they are free gifts that are going to come in handy or be useful to them in some way. If the item does not fulfill these basic needs then it is going to be thrown in the bin, no questions asked.
Mousemats are always going to be useful, functional items as everyone has computers now, sometimes even more than one, so if one person does not use it they can always pass it on to another person to use. Passing gifts on can only be a positive thing for you and your company as it just means more people will see your advertising and understand what you are about.
Style and design are very significant to today’s consumer so one must not only think about practicality and functionality but if the mousemat is aesthetically pleasing. Here are just some examples of the stylish and unusual mousemats that are available:
· The see through mousemat
This is a hardtop mousemat with a translucent flap to allow you to slip your own photograph or picture underneath.
· Mousemat with Hub
This mousemat is a deluxe version and has an inbuilt 4 port 1.1 USB Hub connector.
· Executive Mousemat
Mousemat covered in finecell leather
· Smartmat Mousemat
The Patented Smartmat offers razor sharp print and bright colourful images
These discussed above are just a few examples of the extensive range available and just shows that you can find a mousemat for any target group in more or less any style. Mousemats are cheap, useful and also allow you a large print area to fit in all your company details. As you can see they really are a fantastic choice when it comes to promotional gifts.
Wednesday 5 August 2009
Promotional Products Go Green
Promotional Products Go Green
Are you looking for promotional products but want to remain environmentally friendly and eco-safe? Stop right here because nowadays there are plenty of items available that are not going to harm the environment. In today’s current climate more and more people are turning to environmentally safe ways not only for the obvious reasons (saving the environment!) but also because it can save you money. For example, in many supermarkets you now have to pay to use their plastic bags so many people are taking their own cotton shoppers or plastic bags from home.
Promotional gifts made from recycled materials have become increasingly popular over the years and the range of products has grown and grown. Here are six of the best recycled promotional gifts on the market today:
Classic Recycled Mug
Successfully sold in schools, colleges, trade counters, gyms and spas
Dishwasher friendly and virtually unbreakable
Prices from only £1.00!!
Brite Mat Mouse Mats
98.7% recycled- Made from 1 and a half CD Cases
100% tracking with an optical Mouse
Stunning Colour Reproduction and Non slip backing
From only £0.52!!
Recycled Keyrings
Many Vibrant recycled colours
Digitally Printed
From only £0.14!!
Recycled Screen Printed and Insert Rulers
Many Vibrant recycled colours
Digitally printed up to 4 colour process
From £0.40!!
Recycled Coasters- Screen Printed and Paper Insert
Comes in a variety of bright colours
Extensive range of unusual materials, shapes and styles
From only £0.40!!
Fridge Magnets/ Badges
Many colours, styles and materials
Digitally printed up to 4 colour process
From as little as £0.25!!
So as you see there are still many products to choose from if you decide to go with recycled promotional gifts. As well as the six discussed above there are also:
Jumbo Paper Clips, Notepads, Luggage Tags, Document Wallets, Ringbinders, Conference Folders, CD Cases, Frisbees, t-Shirts, not to mention the huge range of pens and pencils available.
The list is endless. You can more or less get any promotional gift made from recycled materials as the demand for environmentally friendly items has become so high, suppliers have had to cater for this.
So if your company are after promotional items but need them to be specifically eco-safe or are for a target group that will appreciate recycled goods, do not fear as the items are available from the leading promotional and business gift suppliers.
Are you looking for promotional products but want to remain environmentally friendly and eco-safe? Stop right here because nowadays there are plenty of items available that are not going to harm the environment. In today’s current climate more and more people are turning to environmentally safe ways not only for the obvious reasons (saving the environment!) but also because it can save you money. For example, in many supermarkets you now have to pay to use their plastic bags so many people are taking their own cotton shoppers or plastic bags from home.
Promotional gifts made from recycled materials have become increasingly popular over the years and the range of products has grown and grown. Here are six of the best recycled promotional gifts on the market today:
Classic Recycled Mug
Successfully sold in schools, colleges, trade counters, gyms and spas
Dishwasher friendly and virtually unbreakable
Prices from only £1.00!!
Brite Mat Mouse Mats
98.7% recycled- Made from 1 and a half CD Cases
100% tracking with an optical Mouse
Stunning Colour Reproduction and Non slip backing
From only £0.52!!
Recycled Keyrings
Many Vibrant recycled colours
Digitally Printed
From only £0.14!!
Recycled Screen Printed and Insert Rulers
Many Vibrant recycled colours
Digitally printed up to 4 colour process
From £0.40!!
Recycled Coasters- Screen Printed and Paper Insert
Comes in a variety of bright colours
Extensive range of unusual materials, shapes and styles
From only £0.40!!
Fridge Magnets/ Badges
Many colours, styles and materials
Digitally printed up to 4 colour process
From as little as £0.25!!
So as you see there are still many products to choose from if you decide to go with recycled promotional gifts. As well as the six discussed above there are also:
Jumbo Paper Clips, Notepads, Luggage Tags, Document Wallets, Ringbinders, Conference Folders, CD Cases, Frisbees, t-Shirts, not to mention the huge range of pens and pencils available.
The list is endless. You can more or less get any promotional gift made from recycled materials as the demand for environmentally friendly items has become so high, suppliers have had to cater for this.
So if your company are after promotional items but need them to be specifically eco-safe or are for a target group that will appreciate recycled goods, do not fear as the items are available from the leading promotional and business gift suppliers.
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