The Importance of the Business Card

Business cards are essential to any business person as they play a vital role in the promotion of your company or business no matter how big or small you may be. This is because whenever you attend a business event, weather it is a meeting, conference or trade show, by handing out your business card you are ensuring that people remember who you are. It is very important in business to make yourself known as widely as possible and to increase your contacts and the best way to do this is by circulating your business cards. However, you must make sure that your business card looks as professional and as upmarket as it possibly can be in order to stand out from the rest. Below are a few ways to make the most of your business card…

First things first, your business card needs to look professional and look like it has been thought about and had a bit of time and effort put into it. I’m not saying you need to blow your budget but you must remember that your business card will be reflecting you and your company so it must be of some quality. The paper you use should be durable and thick instead of using anything flimsy which may crumple and be thrown away.

Also very important, while we are talking about the aesthetics of the card, is the design of the business card. Your card needs to be a bit unique in order to stand out from other people’s cards but it also must look professional. It is imperative that your business card looks professional because this little piece of card is helping to market your business and tell other people about it. In essence, your business card reflects you and your business so it must look the part. Colour, size, shape and type all must be factored in when designing your card so be sure to have thought through thoroughly what you want and how you want the card to look.

As well as design and professionalism, the actual content of the card is essential. When you pass your card to someone whether you are at a business meeting or conference they must straight away be able to see the key details. These key details are company name, your name and your phone number. These three details are of utmost importance as they are the three pieces of information that will be needed the most and tell the most about the company. You may think this is a glaringly obvious tip but you would be surprised how confusing and messy some business cards can be. These three particulars need to be in bold, slightly bigger than the rest of the information and very clear!

After the key information has been established you can then think about what else you will have on the card for example your address, any other numbers, e-mail address, logo and perhaps even a little information about what it is you and your company do.

All of these things make up a good business card and you must remember that it is worth spending a little time and effort on them as they can really benefit you in the long run.

Don’t be a mug- Choose Promotional Mugs!!

When it comes to promotional products, there are thousands upon thousands of different products out there for you to choose from. New, fresh and modern ideas are constantly surfacing and being promoted as the next big thing to market your company with. USB’s, pedometers, Brite-mats, the list is endless. However, sometimes it is best to stick to the golden oldies. The products that have been tried and tested and that you know definitely work. So what product am I referring to? Promotional Mugs of course!!

Promotional mugs really do work every time and here are some of the reasons why they are so popular and what styles are available today:

Practicality

One of the key reasons behind the success of the promotional mug is that they are so very practical and useable. The fact that they are not one of them promotional items that will be used a couple of times and then disposed of or lost, make them a top choice in the promotional gift industry. Mugs will always come in handy whether you are at home or at the office as mugs of tea and coffee are forever being served.

Visibility

Another motive for their popularity is that the large print area means that your logo can be clearly visible giving you and your company maximum advertising benefits. On a standard mug, you will be able to fit on your company name, telephone number and e-mail as well as your logo and perhaps your mission statement. This means that every time your mug is picked up and drunk out of, your brand is visible to both the drinker and anyone else in the vicinity.

Cost Effective

Considering the promotional power of the mug, they are not an expensive item. Mugs can be brought in bulk very cheaply compared to many other promotional products and are very good value for money.

Different Types Available

Depending on what you are looking for, there is a huge variety out there in different shapes, sizes, materials, designs and colours. Bone- China mugs are a great promotional product for a higher end result and can be used as a fantastic gift for an important colleague. If you are not looking to spend as much money, ceramic or earthenware mugs are popular choices as they do their job effectively but are also very cost effective. Glass and frosted glass mugs also look very attractive and are a bit different to your standard mug. They are particularly suitable for young professionals who enjoy a coffee as lattes are usually served in a glass mug. As well as all these choices, there are also tankards, insulated travel mugs and mugs with hidden specialities, such as the heat change mug.

With such a wide choice available as such a low price, you must be able to see that promotional mugs are the way forward if you are looking to market your business with a promotional product. You can’t lose with a promotional mug!!