The Importance of Conference Giveaways

The Importance of Conference Giveaways

If your company are holding a conference or perhaps appearing at a trade show you may want to think about ordering some promotional products to use as giveaways. At events such as trade shows there may be many companies similar to your own vying for the attention of a limited number of customers. In order for your company to stand out amongst all the others and grab the attention of potential customers who may otherwise pass you by, you must have something unique.

So why not use promotional products as free giveaways as your unique selling point? If the product is chosen carefully and is well thought out, it may make prospective customers stop and come to your stall to see what you have to offer instead of going elsewhere. However the key thing is for your giveaway to be eye-catching and exciting: fluorescent colours on black backgrounds, unusual quirky materials and bright colours, anything to differentiate your product from the standard lacklustre one.

Any items can be used, (pens, keyrings, mousemats) but the most important thing is that your company name or logo and details are emblazoned across them. This way, when someone is walking around the show with one of your giveaways other people can see it clearly and may then come to your stall to get one for themselves and find out what all the fuss is about.

Perhaps the most useful and advantageous of promotional gifts is the bag or cotton shopper. When one is walking round a trade show or event and constantly being handed brochures, leaflets and giveaways, a bag to put these things in becomes very handy. If you choose to use a bag as your promotional giveaway than it can become a rather successful marketing tool. Just think how many people will see your company’s message when it is carried over someone’s shoulder?

After the event when these potential customers have taken your giveaways and have them in their homes or offices, your company name will always be there as a constant reminder. Whether it is a keyring hanging from your keys, a pen sitting on a desk waiting to be written with or a mug filled with tea on one’s coffee table, your company will be being continuously advertised and that can only be a good thing.